Why Does it Matter?
SMCG Wines want their customers to always have proof of origin and proof of authenticity and as they grow, we will continuously be supporting them in adding new levels of information so we can reach the highest levels of product transparency.
Counterfeiting and illicit trade is a huge problem - across all industries and sectors. Counterfeiting alone, according to some estimates, costs the global economy over USD 4 trillion each year ... not just wines of course ... but all products combined.
Counterfeiting and illicit trade are also known to finance criminal activities, something SMCG Wines certainly do not want to be part of.